Character cards

Meet the world.

Every great universe needs its players. Meet the kids trying to figure it out, the adults guarding the gates, and the mentors causing trouble.

Zaki, the lead character in The Playbook: Switched On, a children's financial literacy book

Zaki appears in The Playbook: Switched On, the flagship Switched On Books story about money, business, and real-world thinking for kids.

The Strategist

Zaki

Always calculating. Always asking why. Zaki sees systems, leverage, and profit margins where everyone else just sees a boring Tuesday.

Opportunity spottingPricingProfitPattern recognition

Danny from The Playbook: Switched On, a funny children's book about business and problem solving

Danny appears in The Playbook: Switched On, the flagship Switched On Books story about money, business, and real-world thinking for kids.

The Loyal Sidekick

Danny

Ride-or-die enthusiasm, questionable ideas, and the constant reminder that getting smarter shouldn't mean becoming a terrible friend.

FriendshipActionCourageKeeping cleverness human

Ray from The Playbook: Switched On, a story-led entrepreneurship book for kids

Ray appears in The Playbook: Switched On, the flagship Switched On Books story about money, business, and real-world thinking for kids.

The Mentor

Ray

He sees the game and knows the rules. Ray prefers to let Zaki stumble into the answers rather than handing them out for free.

Real-world rulesBusiness wisdomAttentionQuestions over lectures

Noor from The Playbook: Switched On, part of the Switched On Books character world

Noor appears in The Playbook: Switched On, the flagship Switched On Books story about money, business, and real-world thinking for kids.

The Unbothered Sister

Noor

Cool, sharp, and functionally impossible to impress. Noor usually figures out the angle before anyone else has even finished talking.

PerspectiveConfidenceSharp observationNot being impressed too easily

Mum character card from The Playbook: Switched On

Mum appears in The Playbook: Switched On, the flagship Switched On Books story about money, business, and real-world thinking for kids.

The Nurturer

Mum

Fast, capable, and carrying the entire family's logistics on her shoulders. She keeps the world moving while the kids try to hack it.

CareResilienceFamily pressureQuiet competence

Mr Holt, teacher character in The Playbook: Switched On, a financial literacy book for kids

Mr. Holt appears in The Playbook: Switched On, the flagship Switched On Books story about money, business, and real-world thinking for kids.

The Rule Enforcer

Mr. Holt

Strict, perpetually exhausted, and deeply suspicious of anything that looks like a shortcut. Every universe needs a final boss.

AuthoritySystemsFrictionHow rules can block better ideas

More than just drawings.

These aren't just pictures in a book. They are the foundation of the Switched On universe—soon to be available as printable classroom assets, physical character cards, and collector rewards.