Switched On Books started because the current lineup of children's financial literacy books felt like homework. They were either too academic, too dry, or completely disconnected from the reality of how money and business actually work in the modern world.

We wanted to build something different: a series that teaches kids about pricing, profit margins, problem solving, and entrepreneurship through fast-paced, highly illustrated stories.

The Playbook Series is our foundation. It's built for middle-grade readers (ages 8-14) who are ready to understand the hidden rules of the world around them.