Switched On Books
Books that upgrade your mind.
Welcome to Switched On Books. We don't just write bedtime stories. We build playbooks for life - raising the next generation of thinkers, builders, and leaders.
Explore the Universe ↓
The Playbook: Switched On uses story, humour, and illustrated characters to introduce children to money, business, and real-world thinking.
Out Now
The Playbook: Switched On
The story that starts it all.
It starts with a $70 problem. Year 5 is starting, and Zaki is exactly seventy dollars short for the new Vortex 90s sneakers. But instead of just washing cars or mowing lawns, he starts seeing the patterns in how money and people actually work.
It leads him to redesign the entire School Fair, flip the system, and try to save the Year 6 camp.
Pull the orange cord (top right) to see what happens when Zaki gets switched on.
Meet the World of Switched On
The thinkers, the hustlers, the rule-makers, and the family behind the story.
Zaki
Hover to flip
The Strategist
Always calculating. Always asking 'Why?' He sees patterns where others see chaos.
Danny
Hover to flip
The Loyal Sidekick
Ride-or-die enthusiasm. The guy who says 'let's build a lemonade stand' and means it.
Ray
Hover to flip
The Mentor
He sees the game. He knows the rules. And he's watching.
Noor
Hover to flip
The Unbothered Sister
Cool, sharp, and impossible to impress. She sees more than she says.
Mum
Hover to flip
The Nurturer
Fast, capable, and always carrying more than anyone notices.
Mr. Holt
Hover to flip
The Rule Enforcer
Strict, watchful, and deeply suspicious of anything that feels too clever.
Some build. Some block. Some hustle. Some watch.
The world is bigger than this.
Scratch the Surface
164 pages. 133 custom illustrations. Grab your eraser (or your finger) and scratch away the shading below to reveal a secret scene from Switched On.
We're Just Getting Started
Switched On Books is a growing universe. Here is where we are going:
The Playbook Series
Zaki's story. Five books mapping out the real-world rules of money, people, and systems. Switched On is out now, Book 2 is in the oven.
Status: Active
Series 2 (Zaini)
A completely different kind of hero. Where Zaki builds systems, Zaini flows through them. Fast, light on his feet, and mastering how to navigate a chaotic world without letting it slow him down. The files are highly classified.
Status: In DevelopmentSeries 3 (Zayden)
Even we aren't entirely sure what happens here yet, but we have a sneaking suspicion it's going to be loud and expensive.
Status: ClassifiedJoin the Club.
We are building a community of parents who want more than just fairy tales for their kids. Drop your email to get early access to Book 2, exclusive character cards, and behind-the-scenes updates.
Got a Secret Mission?
Whether it's a question, a collab idea, or just a doodle you want to share - we'd love to hear from you.